Sunset Rights is a forward-thinking brand licensing agency that helps businesses unlock value from their intellectual property portfolios. Founded by Matt Ross, with fifteen years of licensing experience at Hasbro, Sunset Rights specializes in strategy development, opportunity identification, contract negotiations, and ongoing program management.
The agency works across a wide array of categories including themed entertainment, digital games, consumer products, and promotions, turning previously untapped IP into impactful licensing programs. Notable projects include the Transformers Metrobase themed land at Universal Resort Beijing, the Nerf Mania experience at Beto Carrero in Brazil, NBA x Starting Lineup action figures, and digital games such as “Monopoly Solitaire” and “Monopoly Live.”
Sunset Rights combines market research, trend analysis, and data-driven insights to ensure licensing strategies are aligned with brand identity and market goals. Their proactive approach fosters innovative partnerships, protects brand integrity, and maximizes commercial potential for clients worldwide.
